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* New types of media stories and experiences incl. 3D and augmented reality

* Applications and new user experiences around connected TV content

* Personalised media and content services based on data inferred from the usage and behaviour of individuals and groups of users, as well as explicit data provided by the users, e.g. through subscriptions and ratings

* Services for connected devices to complement the traditional media / TV experience and extend it towards new usage scenarios

* Innovative city and cultural services combining data, objects, stories from multiple sources, offering contextualisation, recommendations, live information, mixed reality, 3D, sharing capacities and communications technologies

* Applications to access and visualise real time information on sports and cultural events based on open data, user generated and professional contents

* Social platforms where creative people can connect and build communities to interact with each other and gain from social interaction within their community

* Platforms for artists and developers to combine and share their assets with other community members to create interactive art

* 3D or virtual world environments, mixing real life and internet experience in a playful way

* Innovative mobile gameplay experiences

* Augmented-reality games interacting with toys, fashion, and other connected, digitally enhanced physical products

* Location-based games such as a historic monument in which connected, cooperative game experiences are used to make the visit more compelling

* City-wide games in which larger numbers of players interact in unstructured environments

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